Welcome to ShortStack! We’re here to help you build the kinds of landing pages that will help you meet your goals – whatever they may be. With ShortStack, you can engage with existing and potential customers, collect leads, send re-marketing emails to those leads, increase sales, and maximize your social media presence.
The products and features we offer — including contests, landing pages, email marketing, quizzes, data collection and analytics — will turn your website and social media channels into marketing powerhouses. And of course, everything we offer is mobile ready.
If you get stuck, we’re here to help! Just email firstname.lastname@example.org.
When creating your landing page, you can use a template from our Template Gallery.
To create a landing page from a template:
Each of our templates is fully customizable. Templates are composed of widgets, which are the functions and features of your ShortStack landing pages. You can edit, add, remove, or rearrange any widget added to a landing page. For example, you would add a Video Widget to show a YouTube or Vimeo video; you would add a Form Widget to display a contest entry form.
To edit a widget, open the Edit Widgets Panel by clicking the Edit Widgets Panel icon on the left side of the Campaign Builder, then click on the pencil icon associated with the widget. You can also hover over a widget in your Campaign Preview, and select the Edit icon in the upper left corner. Once you’re done changing content, click Save & Exit to apply your changes.
To add a widget to your landing page, open the Add Widgets Panel by clicking the Add Widgets Panel icon, then click on the icon of the widget you wish to add. When you add a widget, the Edit Widget window automatically opens so you can start adding your text, videos, photos, etc to customize the widget. Once you’re done adding content, click Save & Exit to apply your changes.
To remove a widget, select the widget in the Edit Widgets Panel, then select the trashcan icon at the bottom of the panel. Alternatively, you can hover over the widget in your Campaign Preview, and select the Delete icon in the upper right corner. A popup will appear asking you to confirm the deletion.
Note: When a widget is deleted, it can be re-added to the landing page later. However, the settings from the deleted widget won't be saved. You will need to update the new widget you added to include the settings from the deleted widget.
To rearrange widgets in your landing page, click the widget you want to move, drag it, and drop the widget in place.
The widgets included in your landing page will appear in both the Edit Widgets Panel and the Campaign Preview, where you can edit, rearrange, and delete them.
*Tip: Click here to learn more about each widget’s capabilities.
To add a form to your landing page, select the Form Widget in the Add Widgets Panel.
To edit a new or existing form:
Making additional form changes:
Viewing list entries:
Once you’ve created your landing page, you can use the Style Panel to customize the design. To open the Style Panel, click the Style Panel icon in the left side of the Campaign Builder.
To use a Style Panel theme:
To change the design of your landing page without using a theme, click on a widget to open the corresponding widget tab in the Style Panel. Each widget has its own design settings, including background color, button style, typography, borders, and more.
Testing your landing page before you publish can help ensure that the landing page functions and appears as you expect it will.
To test how a landing page will function from within the Campaign Builder:
To test the appearance of the landing page at various widths:
*Tip: Our team is happy to review your landing page before it goes live; just send an email to email@example.com.
Our email marketing tools allow you to create automated emails to be sent to people as soon as they submit an entry to your ShortStack list, or scheduled emails that are sent immediately to an entire list, or scheduled for sending in the future.
There are two ways to access the Email Builder – via the Emails link in the main menu or via the Campaign Builder.
To access the Email Builder via the Main Menu:
To access the Email Builder via the Campaign Builder:
Creating Follow-up Emails:
A follow-up email is sent automatically a certain number of days after someone subscribes to your list. You can combine multiple lists and filter the entries within your lists at the time you create the email. When you have finished designing your email, you will be asked to choose the number of days after subscription the email will be sent.
For a detailed look at how to set up a follow-up email, check out this doc.
Creating Scheduled Emails:
A scheduled email allows you to send an email to a list of entries that you have collected via a ShortStack form. You can combine multiple lists and filter the entries within your lists at the time you create the email. When you have finished designing your email, you will be asked to schedule it. You can choose to send the email immediately, or schedule it to send at some point in the future.
For a detailed look at how to set up a scheduled email, check out this doc.
Setting Up Autoresponder Emails:
An autoresponder email is sent to a participant immediately after they submit a form.
For detailed instructions for creating an autoresponder email, check out this doc.
To publish your landing page, click on the big blue Publish Campaign button above your ruler.
Choose from the following publication types: publishing a landing page we host for you (recommended) or embedding your landing page on your own website (or as a pop-up on your own website).
Your landing page is now published!
For detailed step by step instructions on how to publish your landing page, check out this doc.
Making changes to published landing pages:
Note: If you do not see Publish Changes, it means that your landing page has no unpublished changes.
ShortStack provides you with a unique landing page URL for every landing page you publish. Using the URL we give you ensures your audience will automatically see the version of your landing page that’s tailored to whatever device they’re using – mobile or desktop. Your URL is what you should use to promote your landing page.
To locate the landing page URL:
The key to a successful landing page is promoting it. Without promotion – including advertising – even the best landing pages can see very little traffic. Not all landing pages require the same effort, but here’s a great resource that will help you create a promotion plan: